WordPress Theme Edits

The Baker’s chain of family-owned restaurants is a household name in Texas. People recognize the pink pig logo and see the restaurants as casual eateries, focused on quality and great service. While other barbecue restaurants use a lot of flames, parchment paper and gritty textures in their graphics, Baker’s ribs stands out for it’s cheeky pink pig and checkerboard pattern. We designed the website to reflect this casual homestyle look.

The final custom WordPress site is mobile-friendly, makes it easy to find the location & hours information, and allows you to buy barbecue sauce or gift sets. This one website unites over 10 different restaurant locations, but still gives each restaurant it’s own dedicated page. This was an important feature we spent a lot of effort planning for and executing. That’s a lot of features for one WordPress site, but we love the way it all comes together.

Custom Data Sets

We used Advanced Custom Fields to allow the client to easily enter small bits of information (social media profile links, addresses, etc.) about each restaurant. This data was then output as maps, links, and so on on each location page (example: Downtown Dallas), and as excerpts on the home page. This allowed the restaurant owners to quickly update the location information in one place, and have the entire website up-to-date in no time flat.

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Laura Eagin • January 5, 2015

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