Having the opportunity to build a new website is great, but having the opportunity to re-design a website can be even sweeter. We begin with what already exists: evaluate the good and bad of the existing site. What impression does it give to the site visitors? What confuses them the most, and what works best? We look at the traffic patterns and where visitors leave the site, and which pages attract the most attention. And we talk extensively with the people involved in maintaining the website: how can we build a better site for you?